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At Close To My Heart, we love creating beautiful artwork to celebrate and preserve life’s most precious moments. We also love sharing inspiration, for crafting and for life, on our blog. Like scrapbooking, blogging is an art form, and the two share many parallels.
Here are five things bloggers can learn from scrapbooking.
A blogger’s large audience can offer brands many benefits, but here’s an especially easy way to engage an influencer’s audience.
Be authentic and it will lead to real conversations. As a brand, this means your pitch to a blogger will be taken more seriously. On the flip side, if you are not a true consumer of a product or a brand, don’t claim to be.
Being authentic doesn’t need to be complicated. Here’s how you can be, whether you’re a brand or a blogger.
Whether you’re an influencer or a growing into a brand, people you want to partner with are looking for and value professionalism, kindness and respect. Best business practices always apply, even when your live primarily online. This includes attention to writing and grammar, polite interactions, a positive tone and respectful requests.
Follow these five tips and you won’t go wrong!
Most social media campaigns are short-term projects, but the relationships you’re building with brands or influencers have the potential to be long-term connections. In this social media world, both influencers and brand representatives change roles frequently, creating future opportunities for you through new campaigns, projects, and even new positions. The fluidity of the space makes it even more important to build long-term relationships.
The importance of clear communication cannot be overstated. And though I’ve written about the topic in the past, I continue to see examples of miscommunication that damage relationships in this space. Simple steps and common sense are key to successful communication and therefore successful projects and partnerships. Here are four things to keep in mind when building relationships with brands, other creatives, and social media influencers.
Two weeks ago, I mentioned brand ambassadorship as a way social media influencers can offer value to brands. But what are they? And how as a brand do you find the right fit? Today I cover what a brand ambassador is and a few tips for how companies can find and work with them.
Once bloggers know what they can offer a brand and brands know and have communicated their goals, there are different types of campaigns. One delivers brand exposure to the blogger’s audience and the other delivers engagement with the brand.
Working with social media influencers can be a powerful way for brands to meet their goals, but only if brands first communicate those goals to the blogger they’re working with.